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The story before My Florist Cafe

October 4, 2010

My Florist Cafe with that iconic neon sign

My Florist, Neon sign

My Florist, Neon sign

recently closed to dismay of many. Ever wonder about it’s origin? My Florist was opened in 1947 by Vada Pearl Schwartz who became a local legend because of her flamboyant behavior and fondness for orchids. She was know to wear a purple dress with a purple orchid every day. If by chance she was not wearing an orchid your flower order was free. The store was purple inside and out including all the delivery vans. Speaking of purple transportation, she drove a one of a kind purple auto of the future circa 1950’s

Besasie X-2, custom built by Raymond Besasie of Milwaukee

Guess that explains the Purple background of the sign! She was also know for her unorthodox behavior, such as ride a on a horse into the flower shop and holding up the place. When Vada died in late 1966, her daughter Norma Brooking took over. Like her mother she ran until she too passed, but then the employees took over the store via a trust that Vada had set up. The employees ran My Florist until 1996 when it closed. Then part of the building become a favorite bakery in town Willo Bakery, leading to success of the restaurant that doors were locked and closed Oct, 2010.

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6 Comments leave one →
  1. Jen M permalink
    November 6, 2010 4:12 pm

    I loved My Florist cafe! I ate there sometime this summer, and they were very accommodating to my strange vegan, no-sugar eating habits. DARN!

    • marshallshore permalink*
      November 12, 2010 3:58 pm

      Jen, Also just lost our Vegan/ Veggie Vietnamese restaurant. Though I really want to try a place is Chandler called Pomegranates (very veggie friendly)

  2. jenny f permalink
    November 12, 2010 3:38 pm

    For years, MFC was my favorite spot to bring friends, out-of-towners, or to dine alone. I loved everything about it. Several years ago, while dining there, my dinner mate shared that she had worked at My Florist in the 70s as a part-time job while in high school. As we were leaving the restaurant, I recognized the owner and pointed him out to my friend. She wanted to talk to him and he was very accommodating. He invited us upstairs where he lived, while Mary told him story after story about My Florist back in the day. A pleasant memory for sure. Driving by now and seeing how empty it looks, only makes me long for it more. RIP, MFC.

    • marshallshore permalink*
      November 12, 2010 3:59 pm

      Very sad to see that sign dark.

  3. November 14, 2010 7:18 pm

    my mom would always frequently visit flower shops because she loves fresh flowers on our house “”

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  1. Future Fate of Iconic Neon? |Vanishing Phoenix

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